Ready to run more (or your first) Facebook ads?

Here’s the 34 item checklist we run through with our clients and partners to build the groundwork for successful campaigns where we can track results, and hone in on great performance!

Whether you are able to run through the entire checklist on your own, or you’d like some help, get in touch.  We’d love to help and share our insights.  With the LYNQE team behind you, you’ll have decades of experience and thousands and thousands of ad campaigns worth of experience to draw on.

34 Item Facebook Advertising Checklist

1. Facebook Personal Profile for Advertising
2. Facebook Ad Manager Setup
3. Facebook Page Setup
4. Facebook Business Manager Setup
5. Facebook Private Group Setup (If applicable)
6. Facebook shopping/payment setup (if applicable)
7. FB Biz Manager – LYNQE Oversight (Page + Ads)
8. Import CLV Customer List to Facebook/Google
9. Import Lead List to Facebook/Google
10. Facebook lead generation form setup
11. Connect form to Email System
12. Team Logins/Management for Email system
13. Team Logins/Management for Sales/Shopping system
14. Thank You Page(s) for sales confirmations
15. Google Analytics Setup
16. Google Adwords Setup
17. Google Analytics/Adwords connection for LYNQE and/or team members
18. Google Tag Manager Setup
19. Tracking/Pixel Installation on Website, Email, Landing Pages and Sales Pages
20. Landing Page Service Setup and Admin Access
21. Customer Personas Defined
22. Unique Selling Value Defined
23. Offers Defined
24. Lead / Sales Funnels Designed
25. Email Sign-up Offer & Landing Page(s) Content
26. Automated Email & Sales Offer(s) Content
27. Advertising Campaign Calendar
28. Content Calendar
29. Tracking/Pixel Installation on Website, Email, Landing Pages and Sales Pages
30. Conversion Tracking on Sales Pages
31. Create Content A/B Testing & Run FB Ad Campaigns
32. Create Content A/B Testing & Run Google Adwords or other Digital Campaigns
33. Create Content and Run Email /Conversion Campaigns
34. Create Content/scripts for Callback/text Follow-up Campaigns

If you need help it’s easy… START FOR A BUCK ($1)