34 Item Facebook Advertising Checklist – The Groundwork for Success
Ready to run more (or your first) Facebook ads?
Here’s the 34 item checklist we run through with our clients and partners to build the groundwork for successful campaigns where we can track results, and hone in on great performance!
Whether you are able to run through the entire checklist on your own, or you’d like some help, get in touch. We’d love to help and share our insights. With the LYNQE team behind you, you’ll have decades of experience and thousands and thousands of ad campaigns worth of experience to draw on.
34 Item Facebook Advertising Checklist
- Facebook Personal Profile for Advertising
- Facebook Ad Manager Setup
- Facebook Page Setup
- Facebook Business Manager Setup
- Facebook Private Group Setup (If applicable)
- Facebook shopping/payment setup (if applicable)
- FB Biz Manager – LYNQE Oversight (Page + Ads)
- Import CLV Customer List to Facebook/Google
- Import Lead List to Facebook/Google
- Facebook lead generation form setup
- Connect form to Email System
- Team Logins/Management for Email system
- Team Logins/Management for Sales/Shopping system
- Thank You Page(s) for sales confirmations
- Google Analytics Setup
- Google Adwords Setup
- Google Analytics/Adwords connection for LYNQE and/or team members
- Google Tag Manager Setup
- Tracking/Pixel Installation on Website, Email, Landing Pages and Sales Pages
- Landing Page Service Setup and Admin Access
- Customer Personas Defined
- Unique Selling Value Defined
- Offers Defined
- Lead / Sales Funnels Designed
- Email Sign-up Offer & Landing Page(s) Content
- Automated Email & Sales Offer(s) Content
- Advertising Campaign Calendar
- Content Calendar
- Tracking/Pixel Installation on Website, Email, Landing Pages and Sales Pages
- Conversion Tracking on Sales Pages
- Create Content A/B Testing & Run FB Ad Campaigns
- Create Content A/B Testing & Run Google Adwords or other Digital Campaigns
- Create Content and Run Email /Conversion Campaigns
- Create Content/scripts for Callback/text Follow-up Campaigns
If you need help it’s easy… START FOR A BUCK ($1)
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