Gran Fondo Giro d'Italia

Want an advertising image like this? Get your own today>>

Bike the Coast - Taste the Coast

Very Successful Advertising Image

Encinitas Triathlon

Beautiful Swim Start Imagery

Duathlon

Encinitas Beach Duathlon

Campaign Samples

Value & Passion
Inspiration
Content Production

Value & passion is where it all connects. When we find that emotional connection between the value of your brand or event and your participants and customers then it's easy to grow and build upon success. It's not always an easy task, and most often it takes repeated cycles of trial and error. In any case, our approach to finding your success is deliberate, proven and very effective.

This inspirational image of overall winner Vincenzo Nibali kissing the 2013 Giro d'Italia trophy is an important element of the overall marketing for the worldwide Gran Fondo amateur cycling series promoted by the Giro d'Italia professional cycling event.

Content Production Delivering the right message to the right audience takes some planning & production. Here is an example of lynqe selecting the photography location and background to produce thousands of marketing images for event participants and sponsors.

your campaign plan with lynqe

From strategy to integrated content planning, content management and advertising the lynqe team can effectively build integrated campaigns that tie in with your overall business objectives. In our engagement process, the marketing campaign plan is an especially important tool. The Marketing Campaign Plan is a living document that we can use with you to align all team members and achieve amazing results with your next marketing campaigns.

This thought for being effective applies to both marketing in general and the specifics of social media: To be effective, “you must spend time planning your social media process with two things in mind,” Hendrickson cautions. You need “a specific desired outcome, and regular timeframes to review data and evolve. Without a clear objective, social media can take a huge amount of time without providing the desired benefits.”