From strategy to integrated content planning, content management and advertising the lynqe team can effectively build integrated campaigns that tie in with your overall business objectives. In our engagement process, the marketing campaign plan is an especially important tool. The Marketing Campaign Plan is a living document that we can use with you to align all team members and achieve amazing results with your next marketing campaigns.
This thought for being effective applies to both marketing in general and the specifics of social media: To be effective, “you must spend time planning your social media process with two things in mind,” Hendrickson cautions. You need “a specific desired outcome, and regular timeframes to review data and evolve. Without a clear objective, social media can take a huge amount of time without providing the desired benefits.”
-Greg Hendrickson, Founder, lynqe, quoted in Social Media Marketing All-in-One for Dummies by Jan Zimmerman.